The Partnership

In May 2023, First Eastern Counties revealed the results of its ongoing partnership with local volunteer organisation, Norwich Pride in the form of a single deck bus wearing a bespoke livery to celebrate both national Pride month and the annual Norwich Pride event.

Designed by Norwich Pride volunteer, Paul Bale, the eyecatching livery has been designed to match the group’s established publicity style, and incorporates local landmarks sitting alongside the iconic Norwich Lion, suitable adorned with Pride colours.

The bus can be seen operating on many of the Network Norwich bus routes all across the city on a daily basis, and also forms a central part of the displays around Theatre Street and Chapelfield Gardens during the Norwich Pride event held annually in July, as a stage named the Gilbert Baker Pride Bus.

It is hoped that the bus will become a high-profile way of raising awareness of the Norwich Pride group, whose volunteers work as a central part of the LGBTQIA+ community on their mission to establish Norwich as a city where everyone can feel safe and proud to be themselves.

To find out more about Norwich Pride, and to learn how to get involved, visit their website by clicking here.

To read a press release launching the Norwich Pride bus, click here.


Gallery

First Bus staff and Norwich Pride volunteers. The rear of the bus incorporating Norwich Pride's logo.
Pride month bunting inside the bus. Drag queen Jester Mirage and drag king Will Power posing with the bus at the Norwich Pride event.
Drag queen Jester Mirage performing on-board the bus at the Norwich Pride event. Pride month bunting inside the bus.
The pride march passing the pride bus at the Norwich Pride event. First Bus staff enjoying the Norwich Pride event.

Photo 1 - First Bus staff and Norwich Pride volunteers.

Photo 2 - The rear of the bus incorporating Norwich Pride's logo.

Photo 3 - Pride month bunting inside the bus.

Photo 4 - Drag queen Jester Mirage and drag king Will Power posing with the bus at the Norwich Pride event.

Photo 5 - Drag queen Jester Mirage performing on-board the bus at the Norwich Pride event.

Photo 6 - Pride month bunting inside the bus.

Photo 7 - The pride march passing the pride bus at the Norwich Pride event.

Photo 8 - First Bus staff enjoying the Norwich Pride event.