The Partner Portal & Promo Codes
Guidance and Resources
Welcome to First Bus Partner Portal and Promo Codes
We work with universities, businesses, local authorities, charities and other organisations to make bus travel easier, more accessible and more affordable for the people you support.
Whether you're looking to issue tickets directly to students, employees or service users, or offer discounted travel through promotional codes, we provide simple, flexible solutions designed to meet your organisation's needs.
Our Solutions
Partner Portal
Issue and manage travel tickets online. Ideal for organisations providing travel directly to employees, students or service users.
With the Partner Portal you can:
- Issue tickets directly to riders.
- Choose from mobile and paper ticket options.
- Manage rider lists securely.
- Monitor allocations and ticket distribution.
- Reduce manual administration.
Promo Codes
Promo Codes provide a simple and flexible way to offer discounted travel products to your audience. Ideal for travel assistance schemes, employee benefits, student support, and community travel programmes.
With Promo Codes you can:
- Offer free or discounted travel on selected ticket products.
- Issue individual codes directly to your users.
- Redeem codes through the First Bus app.
Why Partner with First Bus?
Flexible
Choose the solution that best fits your organisation's requirements.
Convenient
Simple digital tools designed to reduce administration and improve the customer experience.
Scalable
Suitable for organisations of all sizes, from local initiatives to large national programmes.
Trusted
Fully integrated with First Bus ticketing and fulfilment systems.