Promo Codes
Flexible Travel Discounts for Your Organisation
Promo Codes from First Bus provide an easy way for organisations to offer discounted travel to employees, students, customers, service users or event attendees.
Whether you're running a staff benefits scheme, supporting sustainable travel initiatives or promoting a special event, Promo Codes offer a simple and effective solution.
How Promo Codes Work
Create, share, and track promotional codes for eligible bus tickets.
Submit a Promo Code request.
Submit a Promo Code request via email to SWW-bulkticketenquiries@firstbus.co.uk or Ticketssww@firstbus.co.uk.
Please include the ticket type required, the volume of codes needed and the discount value required.
We'll review your request.
Our team will review your requirements and will contact you via email if any further details are needed.
Promo codes created.
Our team will configure the codes to your requirements then provide to you via email.
Share your codes.
Share promo codes with your intended audience.
Redeem on the First Bus app.
Customers redeem the code when purchasing eligible tickets through the First Bus app.
Available Promotion Types
Percentage Discount
Offer a percentage reduction on selected ticket products.
Suitable for:
- Employee travel schemes
- Student discounts
- Travel behaviour campaigns
Fixed Value Discount
Offer a fixed monetary discount on selected ticket products.
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Example discounts:
- £5 off a ticket purchase
- £10 discount on a season ticket
Why Use Promo Codes?
Simple
Quick and easy for customers to redeem.
Flexible
Choose the value, products, audience and duration.
Measurable
Track campaign usage and engagement.
Effective
Encourage public transport use while supporting organisational objectives.
Request a Promo Code
To request Promotional Codes, please email SWW-bulkticketenquiries@firstbus.co.uk or Ticketssww@firstbus.co.uk with your request.
Existing Partner Support
If you already have an active Promo Code(s) and require support, please email SWW-bulkticketenquiries@firstbus.co.uk or Ticketssww@firstbus.co.uk
Our team will respond as soon as possible to help with new requests, campaign amendments or general enquiries relating to Promo Codes and Partner & Corporate services.