Life Begins at Bus Pass
Anneka on Tour
We teamed up with legendary TV adventurer Anneka Rice to kick off our campaign with a nod to her iconic show Challenge Anneka. This time, the mission? To rally the over-60s to grab their best mate, their free bus pass, and head out on an adventure.
From city streets to seaside towns, Anneka’s been meeting some of our amazing bus pass heroes – real-life explorers who ride with us every day.
Essex
Dorset
Bristol
Glasgow
Anneka on Tour
We teamed up with legendary TV adventurer Anneka Rice to kick off our campaign with a nod to her iconic show Challenge Anneka.
She’s been travelling across the UK meeting people who are already using their bus pass to bring more excitement into their days. From surprise trips to trying something new just because they can.