Life Begins at Bus Pass

Anneka on Tour

We teamed up with legendary TV adventurer Anneka Rice to kick off our campaign with a nod to her iconic show Challenge Anneka. This time, the mission? To rally the over-60s to grab their best mate, their free bus pass, and head out on an adventure.
From city streets to seaside towns, Anneka’s been meeting some of our amazing bus pass heroes – real-life explorers who ride with us every day.

pin dropEssex

 

pin dropDorset

 

pin dropBristol

 

pin dropGlasgow

Anneka on Tour

We teamed up with legendary TV adventurer Anneka Rice to kick off our campaign with a nod to her iconic show Challenge Anneka.

She’s been travelling across the UK meeting people who are already using their bus pass to bring more excitement into their days. From surprise trips to trying something new just because they can.