Leeds City are sponsoring Leeds Pride!

At First West Yorkshire we are on a journey to a place where everyone is welcome, can be their true selves and can succeed.

The Pride community is a really important community in First Bus, and this summer we have been building a campaign to recognise the brilliant colleagues we have in the company and educate them in Pride awareness, using the Progress flag to steer this education.

We now have an executive sponsor for Pride, our Chief Operating Officer Andrew Jarvis, and have begun building a network of colleagues with lived experience, to support our journey and bring to life a culture of understanding.

We are committed to helping create easier access to Pride events and festivals across the community, including the Leeds Pride parade on Sunday 7 August. Our Ride with Pride campaign incorporates a special travel support offer which we hope will benefit lower income households and disadvantaged groups, in particular, to embrace and enjoy the spectacle and relieve some of the pressure of the cost of living crisis. 

Our Pride Day ticket is just £3 for unlimited travel across Leeds on Sunday 7 August and will be available to purchase on the First Bus App in the 'Promotions' section. The ticket will be available to purchase from (date) and is valid for unlimited travel on Sunday 7 August only.  

Liaqat Ali from Leeds Pride said: “It’s great to have Leeds City, by First Bus, onboard as a sponsor for 2022, with their help and support this fantastic offer helps people from across Leeds easily and cost effectively get to and from Pride and enjoy the day fully!”

Helping the community come together for Pride and share in the celebrations highlights the essential role the bus plays in local life. We'll be bringing along our 'Ride with pride' double decker to take part in the Leeds Pride parade and then park up at the festival site (location) with a stall and plenty of games, giving away free bus tickets - come and visit us!

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