First Bus on board with Bantams
Bradford City AFC is pleased to announce an official partnership with First Bus across West Yorkshire.
The agreement will see the introduction of a number of sustainable long-term initiatives aimed at improving supporters’ experience around matchday, with the services First Bus provide across the district.
In addition, City’s ‘Own The Moment’ season-ticket branding will take centre stage on vehicles throughout Bradford and the surrounding areas, with the First Bus logo to appear on the sleeves of the Bantams’ Carabao Cup shirts next season.
Founded in 1998, the Bowling Back Lane-based firm is the largest bus operator in the region, transporting some 350,000 passengers a day.
John Godfrey, head of marketing at First West Yorkshire, said: “We are delighted to begin this partnership with the club and build on our shared goal of helping to reduce the carbon footprint of football fans.
“Anticipation is clearly growing for next season and we are ready to do more to connect local people to the club they love.
“We will be at the heart of the matchday experience, as fans travel to see the players in action.”
Davide Longo, the club’s chief commercial officer, said: “We are delighted to be welcoming First Bus on board as our newest official partner, and are looking forward to working alongside them over the course of the coming campaign.
“First Bus carry a huge presence across Bradford and West Yorkshire, and their influence will help us to encourage greater sustainability among our supporters throughout West Yorkshire, with a long-term view to introduce a number of beneficial initiatives.
“Seeing our ‘Own The Moment’ season-ticket advertising on the back of buses across Bradford has already seen a spike in sales, and we are looking forward to welcoming First Bus onto the sleeves of our Carabao Cup shirts next term.
“I would like to thank our friends at First Bus for their support and backing, and look forward to working with them more closely as the season progresses.”